CORNER BAKERY CAFE

chicago campaign

As part of a Chicago campaign launch, traditional outdoor boards used delicious food imagery and playful headlines to introduce new menu items. We also developed digital outdoor boards that served up differing menu items based on the time of day.

In addition to desktop banners, mobile ads were placed on food and city guide sites to promote locations in the Chicago market.

Banner ads and rich media placements served different messages based on the time of day. This allowed us to provide relevant messaging throughout the day and promote breakfast, lunch and dinner items.

Social efforts include the OK2CRAVE Facebook campaign featuring the 100+ menu items under 600 calories. Users were asked to select a Corner Bakery Cafe ingredient and describe why they crave that particular flavor to receive an offer for a Free Corner Combo.

Highlights from OK2CRAVE:
• 34,338 craving entries 
• 132,795 unique visitors to the app (20% existing Facebook fans, 26% newly acquired fans, 54% non-fans)
• 40,279 new Facebook likes
• 17,333 new eCafe members

We used a mix of guerilla tactics and high-impact out-of-home media to get hyper-local. Mobile billboard trucks and segways towing mini billboards crisscrossed the market. Brand ambassadors with jetpacks served samples of hot coffee and cool lemonade. Train wraps and transit posters helped drive traffic to specific store locations.

Creative Director: Jimmy Flores
Copywriters: Jimmy Flores, Vivan Le, Larry Scott