AMERICAN HOME SHIELD

BRAND CAMPAIGN

Let’s face it—your air conditioner is going to die. So will your refrigerator, and your furnace, and your washing machine. And when it happens, your Homeowners Insurance won’t cover it. But a Home Warranty Plan from American Home Shield will. To help homeowners around the country understand this important difference between the two, our campaign illustrates just how likely they are to use each option. Because in the end, it’s not a matter of IF you’ll need a home warranty, but WHEN.

Creative Directors: Jimmy Flores, Braden Bickle
Copywriter: Brian Denison